Retail Distribution Strategies,Manufacturer Challenges Solutions,Tactiq Invoi Tool,Effective Retail Placement,Promotional Funding Optimization

4 Common Challenges Faced by Manufacturers and How to Overcome Them

Breaking into the retail market is a crucial step for manufacturers aiming to widen the reach of their consumer goods. However, it’s a step filled with hurdles and challenges.

Recently our Tactiq team attended the NACS Show, where we talked to many manufacturers who place their products in convenience stores nationwide. At the conference, we heard 6 common pain points manufacturers face when it comes to retail.

If you are a manufacturer, you may identify with a few of these problems and benefit from some of the solutions we provide.

Read more below.

1. Strategic Placement in Key Retailers

Gaining a foothold in key retail locations can be one of the biggest challenges for manufacturers. With limited shelf space and a preference for established products, new and unproven brands struggle to break through.

The key here is ensuring your invoicing process is as appealing as your product. Having a universally accepted payments platform that makes it easy for retailers to onboard your brand can make your product an attractive proposition for retailers.

Your product becomes a lower-risk proposition for retailers, increasing the likelihood of securing that coveted shelf space.

2. Maintaining Control through Third-Party Distribution

Third-party distributors often lack the same level of investment in the growth of your product as you do. While they desire increased sales, the brand owner’s passion for the product can’t be replicated.

Maintaining control over your pricing model is essential. Use tools like Tactiq’s invoicing solution, Invoi, to ensure your pricing strategy remains consistent as your product moves from distributors to retailers.

This approach allows you, as the brand owner, to maintain the integrity of your brand image and its value.

3. Prioritization on Distribution Trucks with Multiple SKUs

Third-party distributors manage multiple SKUs to stay profitable. The less troublesome an item is to distribute and service, the more they prioritize it.

Providing timely and correct invoices through a system like Invoi can reduce pain points at the distribution level, allowing distributors to focus on their service.

4. Optimizing Promo Funding

Manufacturers negotiate promotional funding with retailers and must rely on third-party distributors to adhere to the agreed-upon pricing.

Tools such as Invoi provide brand owners with visibility into the billing process so they can monitor distributor pricing during promotional periods.

With this level of control, manufacturers can invest in promotional activities confidently, knowing that the funds are utilized as intended.

Retail Distribution Strategies,Manufacturer Challenges Solutions,Tactiq Invoi Tool,Effective Retail Placement,Promotional Funding Optimization


The pathway to retail success for manufacturers can be challenging, but solutions like Invoi help reduce the existing obstacles. With Invoi by Tactiq, these common obstacles transform into opportunities for growth and market expansion. Invoi serves as the guiding light through the complexity of retail distribution, offering the visibility, control, and strategic insights needed not only to compete but also to gain market share.

From helping secure strategic shelf placement to optimizing promotional investments, Invoi provides the clarity and control that can revolutionize your retail strategy. This powerful tool offers a comprehensive solution to the issues discussed, aligning with the real-time needs of manufacturers and enabling them to maintain the integrity and value of their brands through any distribution model.

At Tactiq, we’re not just about identifying problems; we’re about implementing solutions. Invoi is the ally in your corner, the edge you need in a competitive marketplace.

Interested in seeing how Invoi can elevate your retail strategy? Schedule a demo today and take the first step towards reshaping your retail experience with Tactiq.

DSD invoice errors,Invoi by Tactiq,billing discrepancies,invoice automation,quality control

Why it’s a problem and what you can do about it

Direct Store Delivery (DSD) distribution is complex, and managing invoices is one of the biggest challenges. After processing millions of invoices, we’ve found that 1/5 of all DSD invoices have errors. These errors have a significant negative impact on DSD businesses.

Why invoice errors occur:

  • Incorrect item quantities: Invoices may list incorrect quantities, and drivers may accidentally deliver or pick up the wrong number of items.
  • Incorrect Prices: Prices may be incorrect due to entry errors, complex pricing structures, or outdated price book information.
  • Missing or incomplete information: Invoices are often full of missing or incomplete information, such as the customer’s address, the order number, or the product descriptions.
  • Duplicate invoices: Invoices may be accidentally duplicated, which can lead to retailers being overcharged or refusing to pay altogether.

Invoice errors lead to a number of problems:

  • Incorrect billing: Billing discrepancies can lead to retailers being overbilled for delivered items or distributors receiving payments below their due amount.
  • Delayed payments: Manufacturers and distributors may receive delayed payments from retailers due to invoice errors.
  • Cash flow concerns: Delayed payments can impact cash flow for manufacturers and distributors.
  • Increased workload: DSD businesses need to spend time and resources identifying and correcting invoice errors, reducing efficiency.
  • Damaged relationships: Retailers may become frustrated with manufacturers and distributors that repeatedly send incorrect invoices. These errors can damage relationships and lead to retailers switching to other vendors. Additionally, when a retailer pays slowly or disputes invoices constantly, distributors may stop servicing their stores.

How to reduce invoice errors:

  • Automate invoice processing: DSD businesses should invest in automation tools to streamline invoice processing and reduce the risk of human errors.
  • Use standardized pricing structures: DSD businesses should simplify their pricing structures to make it easier to reflect prices on invoices accurately.
  • Implement quality control procedures: DSD businesses should implement quality control procedures to review invoices for errors before they are sent to retailers.
  • Use technology solutions: Several technology solutions, like Invoi by Tactiq, are available to help DSD businesses reduce invoice errors and streamline payment processing.

By taking these steps, DSD businesses can reduce invoice errors and improve their overall efficiency and profitability.

How Invoi by Tactiq helps: Consolidated Invoicing and Price Book Enforcement

Invoi by Tactiq provides consolidated invoicing and price book enforcement, so invoice errors are eliminated, consistent price books are maintained, and invoices are processed faster.

How does Invoi work?

  1. When product gets delivered to stores, Invoi processes the invoices and puts them through a rigorous validation check.
  2. Once invoices are validated, Invoi consolidates them into one EDI transmission for easy handling and review by the retailer.
  3. After retailers pay, all parties have easy visibility and tracking to follow the payment progress for fast and effortless payment.

Invoicing and paying invoices no longer need to be a headache! Invoi makes it simple and easy and makes you more efficient and profitable.

With Invoi, you develop stronger and more profitable relationships with your DSD partners with better communication and payment processes.

If your business needs help with DSD product invoice errors, Tactiq can help. Inquire about Invoi today.

vendor onboarding,Invoi,Tactiq,retail challenges,streamlined invoicing

Why Retailers Hesitate Onboarding New Brands and How “Invoi” Can Bridge the Gap

How to get your product shelf space in large retail chains

With the influx of new products and brands constantly vying for shelf space, why do retailers often hesitate to bring new vendors into the fold? In the fast-paced world of retail, efficiency is paramount. Retailers are constantly seeking ways to streamline operations and reduce overhead. One area that often poses challenges is the onboarding of new vendors. Continue reading to learn more.

The Hurdles of New Vendor Onboarding

  1. Additional Processing Needs:
    Every new vendor brings with it a unique set of processes. From order placements to delivery schedules and payment terms, integrating a new vendor means adapting to their specific operational requirements. This can strain the retailer’s existing systems and require additional resources to manage.
  2. Account Management Complexity:
    New vendors mean new accounts to manage. This includes tracking orders, payments, credits, and more. For retailers, especially those with limited administrative resources, this can be a daunting task.
  3. Multiple Vendor Numbers to Manage
    National retail chains manage a large network that spans thousands of stores and encompasses even more vendors. Imagine the mammoth task they face when onboarding new brands. Instead of the ideal situation where, for instance, National Retailer X would make payments to just ‘Vendor 123’ for every product supplied by ‘New Brand ABC’ across the country, they find themselves juggling payments to hundreds, if not thousands, of vendor numbers for the same product line. The crux of the matter is simplicity and centralization. The fewer vendor numbers a retailer needs to track and pay per brand, the easier it is for them. Any perceived complexity in the billing and payment process can deter these retailers from embracing a new brand. For new brands to be successful in breaking into these retail giants, a seamless invoicing and payment process is not just preferred—it’s paramount.
  4. Invoicing Compatibility:
    Perhaps the most significant challenge is the lack of a standardized invoicing system. Without an invoicing system that aligns with the retailer’s existing infrastructure, the retailer simply won’t onboard a new brand because of the strain it puts on their operations.

Introducing Invoi by Tactiq

Recognizing these challenges, we’ve developed Invoi—a revolutionary invoicing solution designed to bridge the gap between new brands and retailers.

Key Features and Benefits of Invoi

Single Vendor Number That Consolidates Your Invoices:
Invoi assigns a single vendor number to brands, which can be used nationally across any retail chain. With a single vendor number, invoices are consolidated across the retail chain, making it easier for retailers to manage payments for a new account. With a simplified payments process, retailers are more likely to give new brands shelf space in their stores.

Universal Compatibility:

Invoi is designed to integrate seamlessly with a wide range of retail management systems. This ensures that no matter the retailer’s existing infrastructure, Invoi can fit right in.

Automated Account Management:

Make your retailers happy with an easy invoicing process, maintain a standardized price book across retailers, extend your reach by getting into more stores, and get paid in a timely manner.

Error-Free Invoicing:

In combination with our automation software and experienced billing team, we simplify pricing structures for accurate invoicing, implement quality control checks for error prevention, and leverage our proprietary validation technology to eliminate payment errors and optimize payment workflows.

Scalable for Growth:

Whether you’re a new brand looking to break into the retail market or an established brand aiming to expand, Invoi is scalable to meet your needs.

So How Does It Work?

  1. Scenario: When New Brand ABC approaches a national retailer to sell its product, the retailer will inquire about the distribution and payments process.
  2. Invoi’s Role: New Brand ABC, armed with Tactiq’s Invoi technology, can assure the retailer of efficient direct store delivery distribution to each of their stores. With just one vendor number, the retailer can be confident in a streamlined and simple payments process from day one.
  3. Payment Process: New Brand ABC delivers their products to stores and submits their invoices through Invoi. Invoi consolidates the invoices into a single EDI transmission and sends it to the retailer. Once the retailer pays, Invoi collects the payment and then transfers the funds to New Brand ABC or their distributors.


The retail landscape is competitive, and for new brands, breaking into established retail chains can be challenging. However, with solutions like Invoi, the process becomes simpler, more efficient, and mutually beneficial for both vendors and retailers. By addressing the core challenges with new vendor onboarding, Invoi by Tactiq paves the way for a more collaborative and prosperous retail operation.

Contact Tactiq today to see an Invoi demo and Win Retail!